W Creates A Paradigm Shift in the Art of Giving
New Online Luxury Boutique Shares the Secrets to Thoughtful Gift-Giving
SAN FRANCISCO, CA (August 2008) – Wishwrap, www.W is the next generation
of luxury boutique that elevates the art of giving to new levels of whimsy and thoughtfulness.
Playfully coined "Wishwrapping", online shopping with Wishwrap is targeted to everyday people
who believe in the power of details to refresh the common forms of gift-giving. The only online
gifting resource of its kind, W guides buyers through the process of creating a special
wish, in the form of a practical and luxurious gift presented with all the characteristics of that one
sentiment to bring the wish to life. When a gift has been Wishwrapped, it means that it has been
handpicked with the recipient in mind, luxuriously wrapped, and bestowed upon with a wish to bring
back the sentimentality and excitement of giving and receiving.
"The inspiration behind Wishwrap is the idea that gift-giving is about expressing thoughtfulness and
acknowledgment of a relationship to show you care. With our signature Wishwrapping, the whole
package emotes the same sentiment to reinforce the message, and connect people in a
meaningful way," says Wishwrap Founder Manisha Kothari.
Part consumer guide, part gift-concierge, W is a fully customizable online gift store
that gives buyers a selection of high quality gifts to suit any recipient for specific occasions, or
simply giving 'just because'. Wishwrap's success in gift-giving lies in the complete presentation.
Once a gift-giver identifies a special "Wish" to convey a particular message, Wishwrap packages
the gift with individual care and attention in their signature gift bag or box and accompanying gift
card to make a lasting impression.
Wishwrapping is giving the gift of inspiration with a Dream Big Pillow or journal. The gift conveys
the wish and the custom packaging reinforces the sentiment. Celebrating a new job? Give the wish
of prosperity with the Bamboo Bowl of Abundance to stimulate growth and success.
About W
Based in San Francisco, W is a specialty online boutique created by Manisha Kothari
with the goal of inspiring a gift-giving rebirth by adding whimsy, luxury, and emotion in every aspect
from the gift itself, to the packaging, to the presentation. W is a collection of fine
quality gifts organized by occasion, price and even wish to aid givers in the selection process. The
site navigation is at once intuitive and fun. Once an item is selected, it is bestowed with a wish, a
special and personal message that inspires the presentation in Wishwrap's signature packaging,
entitled "Wishwrapping". To learn more about how to Wishwrap, visit
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